Group’s famous faces

COMING TOGETHER … Madeleine Bowers and Tomieka Shiell front the advertising campaign

January 23 2010

Two store staff have been promoted to become the faces of an advertising campaign to celebrate the joining of The Co-operative and Somerfield branches.

The multi-million pound campaign features Madeleine Bowers, a Co-operative store supervisor in Disley, and Tomieka Shiell, a checkout operator at the Chorlton Somerfield store, in Manchester.

The campaign underlines how the Co-operative Group’s acquisition of the Somerfield supermarket chain has enabled it to offer its best value deals, while highlighting that the same deals are now available across The Co-operative and Somerfield estate.

Debbie Robinson, Director of Food Retail Marketing at the Group, commented: “We wanted a visual way to represent the two businesses coming together on TV, in order to widely communicate the acquisition of Somerfield and to ensure customers understand the benefits of this happening in terms of scale and value.”

Category: Retail Societies