The Co-op Group has announced the appointment of Matt Atkinson as its chief membership officer.
He will be responsible for membership, digital, data, brand marketing, communications and community, and campaigning.
![Matt Atkinson is to join the Co-op Group as chief membership officer](https://www.thenews.coop/wp-content/uploads/mattatkinson-1.jpg)
Mr Atkinson has been chief membership officer at SAGA, where he focused on transforming the brand into a digital organisation, attracting new customers and entering new markets.
Prior to joining SAGA, he held senior marketing and digital roles at Tesco, P&G and various global media agencies.
The Group’s chief executive, Steve Murrells, said: “I’m delighted to welcome Matt to our Co-op to help us on our journey to become the most-loved membership business in the UK.
“Our new Membership is now a year old and in the first half of our financial year paid back £35m to members and their local communities. Matt’s experience and expertise will build on this, making Membership even more compelling and returning our Co-op to a campaigning movement.”
Mr Atkins will be working with the Co-op over the next couple of weeks and officially start his full-time role in January.