Scotmid Co-op is adopting a new brand identity, which incorporates the Co-operative Marque developed by the International Co-operative Alliance.
The society has been using a new logo on all materials produced since the start of 2019. It plans to roll it across all of its outlets to mark its 160th anniversary in November. The logo was developed in house.
A spokesman said: “We’re really excited about the new branding – it incorporates the ICA marque and points towards our core purpose, which is the fact we are guided by the same values and principles adopted by all co-operatives.
“The new branding was introduced when our Moredun store was reopened in April 2018 and will be rolled out across the entire store estate, while also featuring prominently in our 160th anniversary celebrations in November – a fresh look during a milestone year in our history.”
The branding is in place at Scotmid’s state-of-the-art purpose-built convenience store in Drumnadrochit, which opened in January 2019.
Related: A look at the Co-operative Marque
